Your Patients Think They're Saving—But They're Not. Here’s How to Show Them the Truth

Many optometrists and clinic owners are all too familiar with the post-appointment pattern: the patient smiles, accepts their prescription, and walks out—only to buy their contact lenses elsewhere.

They believe they’re getting the best deal. But the truth? They often aren’t.

The Cost of Misinformation

Patients aren’t trying to hurt your practice—they’re simply unaware. Major retailers like Costco, 1800Contacts, and Lens.com spend millions convincing consumers they're the cheapest option. But once you factor in rebates, insurance, and clinic-exclusive discounts, your price is often the better value.

Unfortunately, patients don’t know that—unless you show them.

Educate, Empower, and Convert

That’s where iCompare by MedSuite Digital comes in.

This innovative tool equips your clinic to educate patients at the point of sale, before they leave with their prescription. With iCompare, your team can:

✅ Display your clinic’s contact lens pricing
✅ Add any manufacturer rebates or in-house discounts
✅ Instantly compare pricing to major retailers like 1800Contacts, Lens.com, Costco, Walmart, and more

With price transparency in hand, your patients are empowered to make informed decisions—and more often than not, they’ll choose to buy from you.

Why It Matters for Your Bottom Line

Contact lenses are a repeat purchase. Capturing that sale means:

• More recurring revenue
• Higher patient lifetime value
• Stronger practice profitability

Without a tool like iCompare, you're leaving money on the table—and potentially losing long-term patient engagement.

Fast to Implement. Easy to Use.

iCompare is built to work with your workflow, not against it. There's no need for EHR integration, no learning curve for your staff, and no messy software setups.

Just simple, fast pricing transparency that helps you:

• Retain more sales
• Keep patients loyal
• Increase revenue

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Don’t let misinformation cost your clinic thousands.
Visit www.medsuitedigital.com or email us at hello@medsuitedigital.com to learn how iCompare can help you turn walkouts into conversions—and make every prescription count.