Why Optometry Clinics Are Losing Revenue—and How to Stop It

Every day, optometry clinics across North America watch revenue slip through their fingers. The culprit? Patients walking out the front door with a prescription in hand and heading straight to online giants or big box stores like Costco, 1800Contacts, Lens.com, Walmart, and others to buy their contact lenses.

It’s not that patients are disloyal. It’s that they’re price-sensitive. And in today’s digital landscape, they can find a lower price in seconds.

The Hidden Cost of Prescription Walkouts

For most clinics, contact lens sales aren't just a convenience—they’re a core part of the revenue stream. But the moment a patient leaves the office with a prescription and no reason to purchase in-house, you’ve likely lost the sale.

That means:

• Lost recurring revenue (contact lenses are a repeat purchase)
• Lower patient lifetime value
• Reduced practice profitability

Even worse, some practices respond by blindly slashing prices—without any data—just to stay “competitive.” That approach can erode margins and still fail to retain the sale.

The Modern Solution: Show Them Why Staying Makes Sense

iCompare by MedSuite Digital empowers your clinic to retain sales without racing to the bottom. It’s a simple, elegant tool that lets your front desk staff:

✅ Display your clinic’s contact lens pricing
✅ Enter any manufacturer rebates or in-house discounts
✅ Compare your price—in real time—to major retailers like Costco, 1800Contacts, Lens.com, Walmart, and more

The result? Patients see the value of buying from you. Often, your price is already competitive—especially when rebates and insurance are applied. When it’s not, you can proactively adjust or offer alternatives before they leave.

No More Guesswork. Just Conversions.

Whether you're a single-doctor clinic or a multi-location practice, iCompare gives your staff the talking points and price transparency they need to confidently close the sale—while the patient is still in the building.

No integrations. No steep learning curve. Just higher conversion at the point of care.

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Ready to stop losing patients to retail giants?
Visit www.medsuitedigital.com or email us at hello@medsuitedigital.com to learn more about how iCompare can boost your contact lens sales and keep patients coming back.

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